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"Don't start vast projects with
half vast ideas." - Captain Nemo
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Questions and Answers
from MarineChannel™
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1.
When will
MarineChannel™ launch?
2. Why announce the launch now?
3. How did you choose the name and what does it
stand for?
4. What will be the mix between original and
acquired programming?
5. Can you give us a sense of any acquisitions or
original programming concepts in the works?
6. The MarineChannel™
audience is so diverse, who specifically, will you program to?
7. What markets will you launch in?
8. How can I get the channel?
9. Who will advertise on the channel?
10. How can I submit an idea for original
programming to MarineChannel™?
11. How is the MarineChannel™ different than ESPN2™,
Versus™, Fox Sports Net™ - and several others?
Q: When will MarineChannel™ launch?
In 2012. Staggered regional
programming will begin first, followed by 24/7 programming in
major metropolitan marine markets and beyond.
Q: Why announce the
launch now?
We feel this is the right time to
launch this channel for a number of reasons. Most important, we think we now
have the right positioning, branding and people in place to make
this new channel work and serve the audience in the best way.
Market conditions are also much
more favorable today than they were a couple years ago when we
first started working on this idea.
Comcast, Viacom and the satellite
networks are in better shape to invest in a new cable network.
Q: How did you choose the
name and what does it stand for?
• The name MarineChannel™ appeals to
a broad range of viewers and signifies the many
meanings of
our identity.
• Our vision is to always reflect the
diversity and richness of the Marine experience.
• The name is not an obvious pun or
play on words; it's not clichëd or dated as could have
easily been
by using well known symbols.
• Our programming represents how the
marine community is amazingly diverse, but joined by
similar
points of view, experiences and practical sensibilities.
• We created the name and branding
in-house.
• We have a dual use agreement with
the web site portion of our business, and plan to augment
our information through the web site.
Q: How is the MarineChannel™ different than
ESPN2™, Versus™,
Fox Sports Net™, and several others?
Focus. Our singular focus is the marine industry and it's various
sub-components.
Secondly, we are making a deliberate, and
purposeful attempt to include women in our viewing demographic
by acknowledgement that woman are (and have been) vital and key
elements to the historic growth of the marine industry.
Lastly, our success as a network is directly related to the
growth of an industry whose "time has truly come "
for growth and exponential investment in it's infrastructure and
consumer demand.
Q: What will be the mix between original and
acquired programming?
• In its initial phase, we are
planning to have 85% acquired/licensed programming and 15%
original series and specials. (Updated 9/15/05)
• As the network matures, we expect
to increase the amount of original programming we air as
well as
work with other networks to create joint programming.
• As MarineChannel™ matures, its
voice will be refined. We expect this network to constantly
grow
and become better and better at reflecting its audience.
Q: Can you give us a sense
of any acquisitions or original programming concepts in the works?
• At this time, we are not announcing
anything but the most basic specifics about programming.
We plan to give a complete look
at our programming through our web presence and other trade
arenas.
• We are in active development on
several original concepts as well as including programming
developed jointly with others to promote marine issues.
• In addition, we have deals in place
to acquire programming from a wide range of studios
including
Sony, Warner Brothers, MGM, Paramount, A&E, Lion's Gate, Showtime,
The Sundance
Channel and Strand Releasing.
• Please see our original programming
ideas <click>:
Q: The Marine audience is so diverse, who specifically, will
you program to?
• We are seeking to program
MarineChannel™ for the entire, diverse Marine audience and the friends
and family who love them.
• Our goal is to create a home for
our viewers.
• We will reflect the full range of
perspectives and opinions on the many issues that face the Marine
industries.
• Having a 24/7 network means a lot
of programming hours to fill - so we plan to have something for
everyone.
• All television networks have
targeted sweet spots and ours would be Marine viewers from 25-65.
Q: What markets will you launch in?
Our goal is to be everywhere, because the salt and fresh water
marine community is everywhere. MarineChannel™ will launch in a
variety of markets across America, including Los Angeles, New
York, Boston, Portland ME, Las Vegas, Philadelphia, Miami / Ft.
Lauderdale, Tampa, Chicago, Philadelphia, Atlanta, Phoenix,
Baltimore, Seattle, Portland OR., Vancouver BC, San Diego, and
San Francisco, through national cable operators, including
satellite channels and additional distributors that will be
announced in the coming months.
Q: How will I get the channel?
Call your local cable or satellite
provider.
Q: Who will advertise on the channel?
We will be announcing a list of charter advertisers shortly.
However, we are in discussions with many companies that already
market to the marine audience such as General Motors, Raymarine,
American Express, Avis,
Brunswick, Volvo, Pfizer and many others. We
already have some commitments from companies such as
PSICOMPANY.COM, but we have just begun to reach out to
advertisers.
Q: How can I submit an
idea for original programming to MarineChannel™?
To submit a proposal to
MarineChannel™'s original development department use the feedback
e-mail form on the Contact Us page. Include your name, phone number, and e-mail address to
have the submission release form e-mailed to you. You may also
send a one page request for a submission release form to the
address below and the form will be mailed to you.
MarineChannel Network, LLC
2612 Pacific Highway East
Unit -A1
Tacoma, Washington
98424
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